Social media strategies is something you know you should be better at doing. I'm sure you have gotten the automated Twitter DM with some lame, meaningless message that is totally irrelevant. You ignore it and move on or maybe even "unfollow" the person who sent it in the first place.
You and I both know that social media is not the best platform to try and make a hard sale. And automating everything you post simply comes across as robotic. Doesn't social mean to be engaged with others?
Your goal with your social media strategies should be to make yourself as authentic as possible. People follow and become engaged with people. Not robots.
So just how do you make your social media strategies more meaningful?
It starts with standing up. Next you have to show up, then be authentic. If you want to prosper with social media, you have to understand how it all works together.
Here's the thing. Social media is changing the way people buy. What started just a few years ago as a quirky new way to find people, discuss events and connect has since woven itself into the fabric of our lives. 2 BILLION+ people now use social media on a regular basis as their single source for news, to research everything from cars to homes and yes, even to find good coffee.
Social media is powerful and to help you learn more about it, take a look at this book by Kim Garst. She's a pro at social media. I think you will enjoy every word of it.