Creating Content, Coffee and the Transition
I've been thinking a lot lately about the direction of The Morning Coffee Cup. Thinking can sometimes create change that is good, sometimes not quite so. When I first started the site, I wanted it to be a digital coffee shop where I would be creating content sort of like you hear in a brick and mortar shop.
Conversations buzzing. You hear people talking about business, sports, family and yes, coffee. But as things progressed, I started shifting more toward coffee.
I found myself leaving behind one topic that I really enjoy. Blogging, creating content, marketing and just about anything related. Oh, don't worry, I still enjoy coffee. As a matter of fact, I'm drinking a cup of New Guinea Papua. You should try some.
Let's Dig In
Okay. So why is creating content so important and why do I enjoy it so much? This is sort of like asking why air is so important to living. Without it, you die. (Hint: keep breathing life is so much easier when you do.)
Content is the air, the life blood, the stuff that makes your blog and your business grow. Without it... well, I won't go there again. I think you get the point.
When it comes to creating content, to be effective, you have to enjoy it. If you are just writing to rush a blog post out, then you're just writing. You're not focused on your goal. And if you want your content to inspire someone to take action, you have to focus on that.
These 3 tips to creating content should help you get started.
1. Start with the end in mind. What is your goal? Do you want to get someone to subscribe to your blog or do you want them to buy your book? Whatever your objective, your goal, focus on that and write to that point.
2. Define your audience. Are you writing to attract those who may be new to your industry? You could focus on those looking to write and publish their first ebook. Know your audience and write to them. Actually, you could take it a step further and get a full visualization of one person in your mind. Write to that person.
3. The mechanics of writing. Now it's time to start writing. You know your objective and your audience. (The first time foodie blogger from Texas who loves grillin'.) Whatever your thoughts are, anything on your mind related to your goal, write it. Don't worry about editing now, you can to that later.
After you have completed these three steps, refine your blog post, edit it, and take a break. Once you have cleared your mind, come back to it then complete the process of publishing.
Creating content is not nearly as hard if you enjoy what you write about. If you struggle with ideas, maybe you should find another topic of interest.
The most important bit of advice, maybe not the most but important it is, that I can give you is to never give up. Your success could be just that one click away. The next post you write might be your award winning beginning of your book. Just keep at it.